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Espiritu del Ecuador was founded in San Francisco de Quito, capital of Ecuador in 1992. Like the majority of
companies, the three founders were inspired by a great idea and with patriotism and enthusiasm to bring a product
to market of which our country would be proud. They put together their limited resources to launch this grand
project.
From 1992 to 1994 the founders of "Espiritu del Ecuador" did everything necessary to prepare our products for the
market place, designing and developing the two initial presentations. New partners joined the team in this noble
project.
On June 10th 1994 "Espiritu del Ecuador" appeared on the market and started what would be a slow but sure journey
toward acceptance by the Ecuadorian consumer, and later the world.
The first productions were sub-contracted to existing bottlers because the company didn't have its own plant. That
changed in 1997 when Espiritu del Ecuador S.A. opened it's own production facility.
Early in 1998, Espiritu del Ecuador S.A. opened its own ceramic bottle production plant to guarantee consistent
quality of this important component.
In early 2001 the company grew to include two plants plus administrative and sales offices in Quito, as well as a
sales office in the coastal city of Guayaquil.
Without a doubt, the most frequently asked question is: Why was "Espiritu del Ecuador" chosen as the name for a
liqueur? On several occasions it has been confused with a religious institution. It is also common to hear people
say "Espiritu Santo" (Sacred Spirit) when referring to our product.
In the beginning the search for an appropriate name to describe the Liqueur of Ecuador was key. It was important
that the name that include everything the founders felt while creating a product of such great quality and
representative of the country. Not finding an option that met those characteristics it was agreed that a literal
translation of "Spirit of Ecuador" be chosen, using the word Spirit in English meaning liqueur or alcoholic
beverage. That is the origin of "Espiritu del Ecuador". The moment you say it the first time, you can't help but
realize that this is something special. "Espiritu" can mean so many things and put together with "del Ecuador" we
created something like cultural identity, Ecuadorian magic or national individuality.
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"Espiritu del Ecuador" means that we have put into a liquor bottle that feeling for a country, so much love,
quality, richness, and above all else, so much spirit.
What does the Spirit of Ecuador signify to you? Write and tell us what you thought of when you heard Espiritu del
Ecuador for the first time and what you think is the real spirit of Ecuador.
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